SERVICES

We specialize in small business and not-for-profit communications including social media, email marketing, website content management and marketing collateral. Our goal is to efficiently deliver content and design. All services can be customized to your specific needs. No task is too small! Fees are based on an hourly rate and are billable in 1/2-hour increments.

social media marketing

Social media marketing involves various tasks aimed at promoting products, services, or brands on social media platforms. Here are some common social media marketing tasks:

Strategy development: Creating a comprehensive social media strategy that aligns with business goals, target audience, and desired outcomes. This includes defining target platforms, content themes, tone of voice, and key performance indicators (KPIs).
Media content creation: Developing engaging and shareable content for social media channels, including text, images, videos, infographics, or other multimedia formats. This involves writing compelling captions, designing visuals, and ensuring content is optimized for each platform.
Media channel management: Establishing and managing social media accounts on platforms relevant to the target audience, such as Facebook, Instagram, Twitter, LinkedIn, or YouTube. This includes setting up profiles, managing settings, and ensuring brand consistency across channels.
Content scheduling and publishing: Planning and scheduling social media posts using social media management tools. This involves determining optimal posting times, frequency, and utilizing features like post scheduling, auto-publishing, or content queues.
Audience engagement and community management: Monitoring and responding to comments, messages, mentions, or reviews across social media platforms. This includes engaging with followers, addressing inquiries or complaints, and fostering positive relationships with the audience.
Social media advertising: Developing and executing paid advertising campaigns on social media platforms to reach a wider audience, drive website traffic, or generate leads. This includes audience targeting, ad creation, budget management, and monitoring campaign performance.
Analytics and reporting: Tracking and analyzing engagement, reach, impressions, click-through rates, or conversions.
Collaboration with other marketing channels: Coordinating social media efforts with other marketing channels, such as email marketing, content marketing, or SEO, to ensure a cohesive and integrated marketing approach.

These tasks can help you effectively plan, execute, and optimize your social media marketing efforts to build brand awareness, engage with your target audience, and drive business results.

email marketing

Email marketing involves a range of tasks aimed at creating, managing, and optimizing email campaigns to engage with subscribers, promote products or services, and build customer relationships. Here are some common email marketing tasks:

Email list management: Building and maintaining a clean and segmented email list by managing subscriptions, unsubscribes, and bounces. This includes adding new subscribers, updating contact information, and removing inactive or non-engaging subscribers.
Email campaign planning: Developing an email marketing strategy and creating a plan for different types of campaigns, such as promotional emails, newsletters, abandoned cart reminders, or post-purchase follow-ups.
Content creation: Writing compelling email copy and designing visually appealing email templates. This includes crafting subject lines, headlines, body text, calls-to-action (CTAs), and incorporating relevant images or videos.
Email personalization: Customizing emails based on subscriber preferences, demographics, or past interactions. This involves using dynamic content, merge tags, or personalization tokens to address recipients by name and tailor the email content to their interests.
Email scheduling and delivery: Determining the best timing and frequency for sending emails to maximize engagement and avoid spamming subscribers. This includes scheduling emails in advance and ensuring deliverability by following best practices and complying with anti-spam regulations.
Email analytics and tracking: Monitoring and analyzing key email metrics, such as open rates, click-through rates, conversion rates, and unsubscribes. This involves using email marketing platforms or software to gain insights, identify trends, and make data-driven decisions to improve campaign performance.
Email deliverability management: Taking steps to ensure that emails reach the recipients' inboxes and avoid being marked as spam. This includes monitoring sender reputation, optimizing email content, managing bounces, and complying with email deliverability best practices.
Email template design: Testing and optimizing email templates for different email clients and devices (desktop, mobile) to ensure consistent rendering and a positive user experience.
Email re-engagement and win-back campaigns: Developing strategies to re-engage inactive subscribers or win back customers who haven't made a purchase in a while. This may involve sending targeted offers, incentives, or surveys to rekindle their interest.
Integration with other marketing channels: Coordinating email marketing efforts with other marketing channels, such as social media, content marketing, or advertising, to create a cohesive and integrated marketing strategy.

These tasks can help you effectively manage and execute your email marketing campaigns, allowing you to connect with your audience, nurture leads, and drive conversions.

website content management

Website content management involves various tasks that help create, organize, update, and maintain the content on a website, including editing and proofreading, publishing, formatting, optimization, maintenance and updates, promotion, analytics and content retirement.

These tasks may vary depending on the complexity and scale of the website and the specific requirements of the organization or individual managing the content.

marketing/communications collateral

Marketing collateral refers to a collection of media materials and assets created to support the marketing and promotion of a product, service, or brand. These materials are designed to provide information, communicate key messages, and generate interest and engagement from the target audience. Marketing collateral can take various forms, both digital and print, and serves as a means to deliver consistent branding and marketing messages across different channels. Here are some common examples of marketing collateral:

Brochures: Printed materials that provide detailed information about a product, service, or company. Brochures often include visuals, product features, benefits, and contact details.
Flyers and leaflets: Single-page printed materials used for promoting events, special offers, or specific products/services. They are often distributed at trade shows, conferences, or local events.
Product catalogues: Comprehensive printed or digital catalogues that showcase a company's range of products or services. Catalogues typically include detailed descriptions, images, pricing, and ordering information.
Business cards: Small cards containing contact details, such as name, title, company name, phone number, email address, and website. Business cards are exchanged during networking events or business meetings.
Presentation materials: Slide decks or PowerPoint presentations used to deliver product demonstrations, sales pitches, or educational content. These materials often incorporate visuals, key messages, and data to support the presenter.
Infographics: Visual representations of data, statistics, or complex concepts, presented in a visually appealing and easy-to-understand format. Infographics help simplify information and make it more shareable.
Sales sheets and data sheets: One-page documents providing concise information about a specific product or service, including specifications, features, and pricing. Sales sheets are often used in sales meetings or as handouts at trade shows.
Posters and banners: Large-format printed materials used for advertising or promoting events, product launches, or special offers.
Digital assets: Various digital materials, such as website banners, social media graphics, email templates, or digital ads. These assets are designed to maintain consistent branding and messaging across digital platforms.

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